Author Archives: Steven Jong

Production: It still matters

The last thing we do on a project is production, whether it be making sure that the electronic version is ready for distribution (golden master) or working with a printer on page proofs (golden oldie). Today, as one-stop information producers, we usually do the production ourselves, and we’re usually anxious to skip a formal productionContinue reading “Production: It still matters”

Sharpening the saw

I joined Digital Equipment Corporation at the peak of its success. As the company’s fortunes declined, employees got nervous about their future. Since I had outside experience, I was asked for résumé critiques by some highly proficient technical writers who faced the prospect of going elsewhere after spending ten, fifteen, twenty years—or even longer!—in oneContinue reading “Sharpening the saw”

Are the rules of good art the same as the rules of good writing?

I’m a lousy artist, but I know a good illustration when I see one. For example, take this illustration, which appears on page 50 of Hat in the Ring, by Bert Frandsen (2003: Smithsonian Books). The drawing is by Charles Frandsen Architects, PC. Though I have no idea who actually drew it or what (ifContinue reading “Are the rules of good art the same as the rules of good writing?”